"Hope you like it" said Colin, handing me my first Singha
back in Bangkok, back in 1988. "Because it's all you're going to get
for 2 weeks!"
Panic rose in my soul as the cold amber nectar bounced off the taste
buds and down the hatch. Wow - that was a sticky moment - loved it! If
I hadn't, a very few places selling Amrit and Kloster would have been the
only alternatives in the whole of Thailand all those years ago
Well, it's all change now with multiple choice to satisfy the nation's
thirst - and many, many more names familiar back home to our western visitors.
It's certainly been all change for Singha as they have seen their once-domination
trickle away as Carlsberg arrived and began to fizz.
"We have done our research and found that young drinkers in country
areas want a strong, low cost beer so they can get drunk quickly"
said a Chang man at the time. Well, setting aside for a moment, as he did,
all political correctness, they certainly made it strong. At 6.4% I think
it's far and away the strongest locally and I'm delighted that none of
our country yokels Dream of riding their Hondas after a few of these thirst-quenchers!
But 62% of garglers have gone for it and that's the national picture which
the new imports have to face.
Price-wise it's interesting to note that the saloonkeeps around here
pay a whopping 7b a bottle less for small Changs than Singhas, while small
Carlsbergs are actually 4b more than the Thai brew.
Good luck to Erdinger, Heineken et al, we all revel in choice, but it's
a tough old market out there. Hell, there'll soon be more beers in town
than magazines.
TRANSLATION: THAI-ENGLISH / ENGLISH-THAI
Top value service from the English
proofreaders of the Provincial Hall's website!
"Good Morning Chiangmai News"
Just e-mail us at gmorning@loxinfo.co.th
with your requirements. Legal & business contracts; reports; personal
communications - all handled accurately in strictest confidence.
Pool of talent
City pool players have also been spoilt for choice with 10 bars tackling
the re-born Chiangmai Pool League this year. Swedish Hogan and Co of Rock
Hard Bistro beat 'em all! Well done team! Flamingo, Hiss & Slither
and Lucky Bar had a chance till the very end but consistency won the day
and they ended in that order.Viking Bar pipped December by
just one game to avoid last place! Presentation was at Rock Hard and for
more on this - and the 2003 League starting January 3rd - just watch this
space!
It's from Dean Martin: "If you
drink - don't drive. Don't EVER putt!"
BUT I DON'T GIVE A CLUCK!
Night
Fowl
JUST LIKE THE REAL THING?
Almost! The Spitfire Mk V111 in RAAF livery (no red to avoid confusion
with the enemy by ground gunners), arguably the best looking piston-engined
plane ever! Framed in dark Thai timber, each piece is numbered and only
1000 pieces will ever be produced. Made by Thai craftsmen with care.